SAWAYA’s Fresh Jam in Karuizawa

May 2nd, 2011 by
Category: Cuisine, Report, Shopping
Hulling strawberries by human hands.  SAWAYA offers start-to-finish production of jam.
Fresh strawberries in a large caldron in the jam factory.

// SAWAYA is operating as usual without any influence of the March 11th earthquake and radiation as of May 2, 2011.  Please feel safe to come. //

“Jam” is one of the most popular souvenirs of Karuizawa.  In the end of the 19th century, Westerners living in Japan, many of whom were Christian missionaries, started to live in Karuizawa during summer.  Karuizawa’s summer is cool (the max temperature seldom exceeds 30 degrees Celsius), so foreign residents came here to escape from Japan’s hot and humid summer.  During their stay, they taught European culture and techniques to Karuizawa’s local residents.  Jam is said to be one of such techniques conveyed from foreign residents. 

Today I would like to introduce a famous jam production and sales company called SAWAYA to you.  SAWAYA, started as a greengrocer’s in 1952, is proud of start-to-finish production of jam at their own factory.  They use only domestic fresh fruits harvested at their best in each season.  Their jam, made without additives, ranked No.1 in the “Breakfast Jam Ranking” of Nikkei, a prestigious newspaper.  If you go to SAWAYA shops, you’ll be surprised by a huge variety of jam flavors.  According to the staff, the most popular flavor is strawberry, the second blueberry, and the third orange marmalade.  They also offer jam making experience programs.  It will be a good memory if you join one.

SAWAYA runs restaurants, too.  At Restaurant “CoDow” surrounded by trees, you can enjoy French food in a nice atmosphere.  At SAWAYA CAFE and Kyu-Karuizawa Cafe, snacks like Russian piroshki and drinks are served.  And on April 28th 2011, a brand-new bakery cafe called “Patisserie et Cafe fleur fleur” has just opened.  You can buy or eat sweets, bread or some meals there.  

The writer (me) is also an old fan of SAWAYA and likes to give the jam to friends and families as Karuizawa’s specialty.  When you come to Karuizawa, please don’t miss it! 


From left, strawberry jam, blueberry jam, orange marmalade. They are just a few of SAWAYA’s large collection of flavors.
Restaurant “CoDow”, a casual French restaurant, is spacious and surrounded by trees.

Piroshki, a Russian-style fried meat bun, is a popular menu at cafes.


Beautiful sweets with fresh ingredients. Available at "fleur fleur", etc.


A variety of bread at "fleur fleur". Why not take a rest during sightseeing?

Name of the facility SAWAYA
Description of business Production and sales of jam, restaurants 
Tel 0267-46-2400 (Japan country code: 81)
Fax 0267-46-2404 (Japan country code: 81)
Address 702, Shiozawa, Karuizawa-machi, Kitasaku-gun, Nagano-ken, 389-0111, Japan
Reservations and inquiries Please contact by fax or email.
Access Map is available on SAWAYA’s website.

  • Sawaya Bypass Shop (Restaurant “CoDow”, Patisserie et Cafe “fleur fleur”, jam shop): Along R18 Bypass. 5 mins by taxi from Karuizawa Station.
  • Kyukaruizawa Shop and Cafe: Near Karuizawa Ginza Shopping Street.
  • Kyukaru Rotary Shop: Along Karuizawa Ginza Shopping Street.
  • SAWAYA CAFE: Along Karuizawa Ginza Shopping Street.
  • Shin-Karuizawa Shop: 5 mins on foot from Karuizawa Station North Exit.
  • Prince Dori Shop: Along Prince Dori (or Prince Street). 8 mins on foot from Karuizawa Station South Exit.
  • SAWAYA Jam Factory: 20 mins by taxi from Karuizawa Station. 
  • Karuizawa Station Shop: Near the ticket gates at Karuizawa Station.
Operating hours
  • Jam shops are open throughout the year from 9:00 to 19:00 (time changeable in winter).
  • Restaurant “CoDow”: Open every day in July and August.  For other months, closed on Tuesdays.  Possible winter closure.
  • Patisserie et cafe “fleur fleur”: Newly opened on April 28, 2011. Closed on Thursdays.
Room type and capacity
Rates and other prices
  • Jam: Different prices
  • Jam Making Experience Program: JPY2,800 (including factory tour), JPY3,850 (including afternoon tea, JPY2,500 for children), JPY5,250 (including multi-course lunch, JPY3,150 for children)
  • Restaurant “CoDow”: Set lunch from JPY1,420
  • SAWAYA CAFE: Piroshki JPY280, blueberry soft ice cream JPY400
  • Patisserie et Cafe “Fleur Fleur”: Bread from JPY100, Brunch from JPY800, Lunch from JPY900
General information of Karuizawa Contact Karuizawa Tourist Information Offices: TEL: 0267-42-5538 (Old Town) / 0267-42-2491 (Karuizawa Station) / 0267-45-6050 (Naka Karuizawa Station). (Click “English” button.)

One Response to “SAWAYA’s Fresh Jam in Karuizawa

  1. Dear Tim,
    Thanks for your comment. I am an inbound ambassador living in Karuizawa. Poppins Corporation ( provides babysitting service in Karuizawa and is willing to help you. I hope your family will enjoy a cool comfortable summer stay in Karuizawa. When you start to live here, I recommend you to go to SAWAYA jam shop, too!