Join us for an immersive experience in Matsumoto City! Back by popular demand, there will be 3 chances to try a wide range of different cultural activities this summer and early fall. A full day of traditional Japanese cultural activities await you along Nakamachi Street. Learn more about some cool crafts and get to know the locals!
Located in the heart of Matsumoto, Nakamchi’s lively history dates back hundreds of years to its days as a merchant storehouse district. The kura or storehouses have been well preserved and continue to hold wares, now in the form of chic shops and cafés.
Where: Nakamachi Street, Matsumoto City, Nagano Prefecture
Dates: August 5 (Mon), September 10 (Tue), September 24 (Tue)
Time: 10 A.M. to 5 P.M.
What: Make your own unique items to take home, try wearing traditional Japanese clothing, and experience other Japanese traditions like tea ceremony and flower arrangement.
Price: Varies by activity
For specific details on the activities being offered, including max. participants and prices, please see the program flier PDF or the official Cool Craft Town Nakamachi Street website.
JR and Alpico bring you direct access to Matsumoto from Hakuba. Whether you would like to visit for the whole day, or just spend the evening there, train services run until 21:08, giving you time to head to the city even after you hit the slopes.
Check out the flyer below or download it here for ideas of things to do and to plan your schedule.
Nakamachi’s popular Japanese culture event from last year is back again this November!
Spend the day in Matsumoto! Participate in fun hands-on activities, such as playing the shamisen or a traditional geisha game; try out a ninja blowgun; make a wooden glider; drink some local sake; and more! You can also see an awesome Japanese swordsmanship demonstration, shamisen and Japanese drum performances, professional kendama players, and a parade of Japanese warriors. The event is family friendly.
See all the activities and schedule of demonstrations and performances on the event flyer. Since Nakamachi is just down the street from Matsumoto Castle, you can also check out the Citizens’ Festival happening on the same day. Certain activities will be cancelled in the event of rain.
Free Sticker Campaign – Starting Oct. 22
Grab some cool stickers when you go to Nakamachi Street after visiting Matsumoto Castle (hold on to your admission ticket stub)!
You can get the first sticker by simply showing your ticket stub at Kurassic-kan or at the Nakamachi Shopping Street Association Office. You can get the other versions when you purchase/use a service or get a bite to eat at participating shops.
See the flyer for more information. The campaign will last until stickers run out.
What is there to do besides visit the castle? Plenty! It is now easier to find and book Japanese cultural experiences in Matsumoto. The new Matsumoto Experience website was made by locals and introduces hands-on activities in the city and surrounding area. All activities on the site have been tried by foreign residents of Matsumoto. The website is offered in English and provides a direct booking form. Whether this is your first visit to Japan or you live here, you could discover something new to try. The wide variety of activities will satisfy interests in traditional clothing, food, music, or the outdoors. Visit https://matsumotoexp.com/.
Current activities include:
Kimono & Yukata Rental
Samurai Sword Fighting
Miso Brewery Tour and Lunch
Soba Noodle Making
River Cruising by Raft
Bookings are handled by the Experience Information Center in Shinmai Media Garden between Matsumoto Station and the Castle. Feel free to pop in if you are in the area and want to see what is available. You can also find Matsumoto Experience on Facebook @matsumotoexp and Twitter @MatsumotoExper1.
Experience Information Center
Shinmai Media Garden
Open Wed, Thu, and Fri
* Open Wed–Sun from Oct. 9 through Feb.
Matsumoto is accessible by direct express train from Tokyo, Nagoya, and Nagano City. See the Visit Matsumoto Access page for a comprehensive list of ways to access Matsumoto.
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Preserving a Family Legacy
Entrance to the Tanaka Family Compound
The Tanaka Family Compound, located in Suzaka City, is run by the 12th head of the Tanaka Family which was a family of merchants in Edo-period Japan. Here you will find their family heirlooms on display. The galleries are constantly updated as items are brought out of storage and rotated through. Items include traditional Japanese dolls, clothing, paintings, both Japanese and European style ceramics, and toys imported from overseas. The compound consists of a museum, café, shop, and gardens.
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