“Cool Nagano” featured in Manga!

June 13th, 2014
© Wanderlust Japan

© Wanderlust Japan

SHINFIELD Co. Ltd. is a manga advertising firm, where they use comic strips to attract customers to promote merchandise and services. They created an article and manga on Nagano’s Kamikochi and Jigokudani Monkey Park, and put them on Wanderlust Japan, a website for world travelers who are interested in Japan. Please go visit the site and enjoy!

Declaration of Farming Community for International Youth Exchange

November 1st, 2011

Declaration of Farming Community for International Youth Exchange

Nagano Prefecture held a panel discussion with Governor Abe, administration officials and advisors on the subject of rediscovering attraction of farming communities, and collaborating farming and tourism. 


At the end of the panel discussion, “Declaration of Farming Community for International Youth Exchange” was officially announced.  Based on the declaration, Nagano Prefecture will accept the youth from around the world for hands-on agricultural experiences, and strive to “create the world’s greatest farming community” for youth exchange where the youth from all of the countries and regions meet.


Declaration of Farming Community for International Youth Exchange(PDF: 1,420KB)

The Commissioner of Japan Tourism Agency sent us a message to celebrate the announcement of the declaration. 

The message from the Commissioner of Japan Tourism Agency (PDF: 86KB)

July 29th, 2011

Report of Radiation Levels in Air at Major Tourist Areas in Nagano Prefecture

The following is the list of radiation levels in air at major tourist areas in Nagano Prefecture that are especially popular among visitors.  It shows that NONE of the radiation levels at these places is hazardous to your health.  Please be assured of safety of Nagano, and come visit us!



Radiation Level

Date of Monitoring

Place of Monitoring


Karuizawa Town

Karuizawa Heights


Nov 07, 2011

Karuizawa Town Hall

Nagano City

Zenkoji Temple



Nov 08 ,2011 

Nagano City Hall

Yamanouchi Town

Shiga Heights


Jul 27, 2011

Shiga Heights

Hakuba Village

Hakuba Foothills


Nov 15, 2011 

Hakuba Village Hall

Omachi City

Kurobe DamOgisawa


Jul 08, 2011

Ogisawa Station Parking

Azumino City



Nov 11, 2011 

Azumino City Hall

Matsumoto City




Jul 29, 2011

Matsumoto Regional office

Matsumoto City

Matsumoto Castle



Jul 29, 2011

Matsumoto Regional office

Chino CityTateshina Town

Lake Shirakaba


Jul 07, 2011

Tateshina Town

Lake Shirakaba Water Park

Chino City



Jul 07, 2011

Lake Tateshina Leisure Land Parking

Radiation Levels in Air in Nagano Prefecture

Please refer to 

 Dose of Radiation in the World  JNTO announcement






Let’s Keep It Up, Japan! Declaration of Revitalizing Shinshu(Nagano)

April 25th, 2011

~A Revitalized Shinshu will support the reconstruction of the disaster-stricken areas~

Now Japan faces an unprecedented hardship caused by the worst disaster we have ever known. Sakae Village in Northern Nagano was one of the areas hit by the strong earthquakes, and suffered damages. The Tohoku region lost many industrial bases, which is affecting the whole nation. Economically, the whole nation, including the Tokyo Metropolitan area which bears the burden of rolling blackouts, looks as if it had been struck by the huge tsunami.

Considering the current situation, what should we do? Shouldn’t we actively advance economic activities for the sake of the affected areas and the whole nation? It is important to be considerate of the victims. However, if this consideration weakens the economy of the nation, it will cause unintentional adverse effects. A liquor shop owner in the Tohoku region said he didn’t want us to refrain from having cherry blossom viewing parties out of consideration for them. Rather, he wants us to enjoy the cherry blossoms while drinking sake from Tohoku. So our mission is not to be considerate and hold back economic activities, but to revitalize the economy by, say, intentionally purchasing products made in Sakae Village and Tohoku, or by visiting their less affected tourist attractions.

The tourist destinations in Nagano are doing fine, and do not have any problems welcoming visitors. Most of our tourist attractions were not affected by the earthquakes and none of them have rolling blackouts. There is no threat of radiation. Our air, water and food are all confirmed to be safe. Tourism has the power to revitalize people. Nagano, as a prominent tourist destination, would like to welcome many people, including the earthquake victims, and revitalize the affected regions with that power.

Last month’s disaster teaches each of us to do whatever we can do for the reconstruction of the affected regions, wherever we stand. Our strength is insignificant by itself, but when we get together, our strength becomes greater, spreading to the whole nation. Let’s revitalize Shinshu! And a revitalized Shinshu will support the reconstruction of the disaster-stricken areas.

Shuichi Abe
Governor of Nagano Prefecture

Shinshu Campaign October 1 to December 31

August 12th, 2010

The Shinshu Campaign is a large-scale tourism campaign running for the three months from October 1 to December 31, 2010. In addition to all six JR companies, Nagano Prefecture and various tourism organizations are sponsoring this campaign. The campaign activities include introducing Shinshu’s many attractions to people throughout Japan as well as holding various events to enhance the experience people have when visiting Shinshu.

Shinshu Campaign